5 Ways Blogging Can Help Your Business
Neil Grasso • July 15, 2019
Easy. Effective. Inexpensive.
Welcome to the world of professional blogging.
If you are looking to increase the amount of content on your company’s website, blogging should be one of the first options you consider. There are plenty of benefits to blogging – some of which are obvious, others not so much.
Here are five key ways in which blogging can make your business better on the web:
1. Set the Tone!
Blogs are usually written in a more informal style than news stories, press releases, or website copy. They provide businesses with an opportunity to establish a more personal tone or voice. This voice should be relatable to customers. It should sound as though the writer is a friend to the readers, while also sounding familiar with the industry of the business.
This tone can be customized based on the nature of the industry, audience demographics, and the topics being discussed on the page.
2. Blogcation Destination
With a great blog, you can make your website a place that people visit in their spare time to learn more about an industry or topic. The key element here is to create engaging content that sparks the interests of readers. Look to write about trending topics or news stories that are relevant to your business.
Try to have unique angles on these stories. Don’t just write about the top new technologies in healthcare, write about the best ways doctors, nurses, and other health practitioners can use them. Instead of writing a story about new trends in the food or restaurant business, research the origins of the trend and provide the inside scoop for your readers.
3. The Good Kind of Traffic
The more content your website has, the more search engines will push new visitors to your site. Search engines like Google will rank your website higher if you have more relevant content in a given space than your competitors.
Make sure that your blog posts are optimized for search! This means that you should write posts that include keywords that are closely related to a topic. For example, a story on press releases should include words such as “news”, “journalists”, and “stories.”
4. Welcome Aboard!
When you drive up traffic by making blog posts, you increase your chances of attracting new customers. Blog posts that are engaging provide enjoyable content for readers, but they also establish your brand as an authority in the space. By developing this reputation of trustworthiness, your audience members are much more likely to feel comfortable buying products/services from your business in the future.
5. Creativity is Key
Blogs give your writers a chance to be creative. They’ve probably just spent hours writing AP style content or advertising copy for the company website. Blogging frees them from the restrictive nature of these other forms of content. They can still write about topics that are related to the company’s services, but they can offer perspective, opinion, and personal expertise in these pieces as well.
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