Media Pitch Writing for Real Estate

A media pitch is a fundamental part of the press and PR process. It is difficult to get the coverage you want for your business without talking to the media. You need to learn how to connect with them in order to get your story shared.In this article, we’ll take a quick look at the process, and then we’ll dive into tips and ideas for real estate agents specifically.

If you’re a real estate agent, you may not have much of a press and public relations strategy. Consider rethinking that approach. One story about you by the media and you will have buyers and sellers knocking down your door. And, if you’re in local commercial or residential real estate, then you only have to go looking as far as your local news channels and papers.

The media pitch process begins with relationship building. Get to know your local reporters. Follow the journalists, reporters, and other media representatives in your community and industry. Learn what they like to write about and who their audience is. You can engage with them on social media to make the process simple.

Your Story Ideas. Once you have a story idea, it’s time to craft your media pitch. This is a short summary of your idea and why their audience will be interested in it.

The Format.  You can submit your pitch to journalists via email, via social media, or if the outlet is local, you can talk to them in person. The format is a lot like an elevator pitch. What is your idea, why would their audience benefit (this is where your research is helpful), and what are the next steps?

Real estate agents have a number of opportunities to pitch. For example, if you get a really interesting listing or a listing with history, you could do a human interest piece. If you have new information or research about the local real estate market (from either a buyer or a seller perspective) you can pitch a story about that.

You can pitch story ideas about unique communities in your region and so much more. For real estate agents, there’s tremendous opportunity to pitch story ideas that are unique and interesting to your audience. The first step is to find media representatives that are interested in your industry and niche. Start forging relationships with them then create a press and PR plan that includes press releases and media coverage. As mentioned, one good story can have a huge impact on your real estate business.

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