Perfecting Instagram for Business
Anthony Santiago • May 3, 2019
Instagram is a social media site that focuses on sharing images, including photos, cartoons, videos, memes and so on. You can create Instagram posts, as well as Instagram stories–which are live for 24 hours and then disappear. Users can comment on posts adn stores, share, comment, and bookmark content as well.
Instagram garners a large and diverse audience. It has also become one of the top social networking sites businesses leverage. The platform has become a way businesses interact with their audience, and create potential influencer marketing relationships.
Using Instagram well isn’t intuitive for everyone. It can be challenging to achieve your goals and to get the attention, branding, traffic, and conversions that you want. The following tips and tactics will help you work on perfecting Instagram for business.
Use Instagram Insights
The tool offers some interesting insights (hence the name) into the people following and interacting with your account. It can help you assess
- Impressions: How many times your content was viewed
- Reach: Total number of unique accounts that viewed a piece of content
- Website clicks: How many clicks the link in your business profile has received
- Follower activity: How often your followers are on Instagram daily
- Video views: How often your video has been viewed
- Saves: How many people have saved your posts
- Who is following you: What is their demographic information?
Embrace Social Listening
Social listening shows you relevant conversations happening on social media. It gives you the ability to listen in on your brand, industry, products, competitors, and other key words. This information will help you create content that attracts your audience and builds your following.
Provide Consistent Value
It’s important that you give your audience something to pay attention to on a regular basis. This requires you to create a content strategy specific to Instagram. You may also want to make sure that your Instagram strategy is aligned with and supports your other marketing strategies.
Get Creative
Create your own branded hashtag. Hold contests, giveaways, and encourage users to create content for your page. Engagement really drives your Instagram community.
Give Them Something to Do
Instagram content is like any other content in that you want to include a call to action in your posts. Maybe they visit your website or share your post. Maybe they answer a question or share a photo in the comments. Including a CTA is helpful. Finally, work with influencers. In today’s market, especially through influencer power, you can grow your instagram success. This in turn, helps strengthen your brand and achieve your marketing goals.
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