Social Media and PR

How connected are your social media PR departments? Do your initiatives, content, goals, and analytics overlap? Do you look for opportunities to enhance your PR with social media? If not, you’re missing an opportunity, and potential profits. Turns out, there’s a very valuable connection between social media and PR.

Social media influencers are people who have a massive following. Their following tends to be responsive. If the influencer says, “hey, ABC company is amazing,” then ABC company’s visits, traffic, and sales grow in response. Social influencers can play a pivotal role in PR. If a social influencer mentions your brand, your credibility and exposure increase. Influencers give your brand a voice. A strong relationship with an influencer can provide abundant opportunities for promotion.

You have the power, with social media, to influence your brand’s image in a number of ways. When a trending topic hits social media, media representatives pay attention to how companies respond and what the public has to say. YOUR PR team can join the conversation on trending topics that relate to your business and influence journalists and media reps. It’s a good way to connect with new media reps, to establish your brand credibility with them, and to become a reliable source of industry information.

Your brand reputation can be made on social media. It can also be destroyed, or seriously injured, on social media. Public opinion matters. It matters to the public and it certainly matters to the press and media representatives. You can set up systems within your organization, or outsource it, where you’re able to monitor your brand in real time. Anyone mentions your company name, employees’ names, or your products or services and you’re notified. You can then immediately engage the person who is complaining about your business and come to a resolution.

Read time engagement will help you maintain a positive brand image. How you respond to situations can bring you notoriety and the press you are looking for. There have been situations where a company’s response to a customer on social media has earned them national press.

Finally, it must be mention that you can announce event, promote content and brag about customers, products and services. Post often, share value, and engage with your social media audience. The press will notice. They’re on social media, and they’re watching companies in your industry. It can be you that grabs their attention. Integrate your social media and PR efforts.

Call us today to speak to one of our PR specialists: 1-800-713-7278

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